A Haven for Vee

Wednesday, April 8, 2009

Easter 1940, Etc.

Isn't that an interesting magazine cover from the 1940 Easter issue of the Saturday Evening Post? I'm loving the colors and the dress, the hair and hat, the shoes, the purse, and get a load of those butterfly wings. Woooieee...I want some! (PETA people should be pleased that I did not mention the mink coat dangling from the apple tree.) (Edited to Add: The cover design was done by J.C. Leyendecker.)

I even found a matching car to go with the outfit.

It's a beauty isn't it? A real corker of a Chevrolet.

I should be thinking about *Easter eggs,* the way that Rose Cottage has been. Oh do read this scrumptious post. You'll be glad that you did and most especially if you want to create some beautiful Easter eggs dyed using all natural dyes in many different colors. Check out the exquisite colors of Rose Cottage's Aracuna hens' eggs, too. If you love blues...

I'm so excited that I will get to hear Melissa's voice today. Yay! You may know the story...Melissa was the first to ever leave a comment here at Haven so I feel a little connection. I believe that there's something very special that she will share with the women attending A Woman Inspired. And it's not too late to sign up.

Enjoy your Wednesday; I know that I will!


  1. Have a great day, Vee!

    Fun pictures!

    I am looking forward to Easter. I have plans to pull out the inherited china and set a drop dead gorgeous table!


  3. The retro ads are so sweet! Love the style!

    I am so glad that you stopped by Rose Cottage for a lovely visit. You are so sweet to mention the amazing azure blues and turquoise eggs in your post!! Thank you!

    Hope your day is amazing!
    Debbykay at Rose Cottage Gardens and Farm

  4. Great magazine cover! Such great clothes - and the mink? I think it's a fake mink..a FINK! Anyway, this was a great look into the past - guess we won't be seeing one with a woman in a sports bra sweat pants huh?

  5. I always enjoy pix from this era -- my mother was married in 1941, and I sometimes look for magazines and cookbooks from that year at estate sales. I think I must be trying to put myself in her shoes -- they apparently had to be so strong and creative during those war years.


  6. I wonder who illustrated this wonderful cover? I loved all the Norman Rockwell paintings that he made for the Saturday Evening Post covers, and have them all in a book.

    My Mom had a fur coat the very same as this! She bought it with her first pay checks when she first started to work in the "war plant." I believe it's still somewhere in her closet :-)

    Thanks for the links to The Rose Cottage's natural dyes sources -- I'll save that for the future!

  7. Hi Vee,
    That coat reminds me of a neighbor I had years ago. She was 40 years older than me but we hit it off right away. When she was a young girl in the 40's she saved $800 to buy a car, but instead she spent the money on a fur coat just like the one in the picture. She said she had to take the bus for another few years but she looked great in her coat.

  8. Why is it that the older I get...the better all the old stuff looks? You have remided me of by-gone years...when there was always a new Easter outfit...complete with hat and gloves. And now...I haven't a clue what I will be wearing at Easter. I know it won't be new...and not so special either!

  9. Happy Wednesday to you, Vee. Love the pictures --- great post. Can we have the figure of the model in the dress too?


  10. Wow, that is one beautiful Easter outfit. What an awesome magazine cover. So glad you shared it.

  11. OH I wish we dressed like that nowadays. . .so pretty. I long for an easter dress and new shoes. . but haven't yet found fabric worthy a sew up. . so I'll wear what I have. I love retro. . anything.

  12. Great pictures. Hope you had a good Wednesday... mine is nealy over.

  13. Great post Vee! I will check the Easter eggs out. Happy Easter to you and yours ♥

  14. I just love that 40's look..... cute ...... and that car..... wow.... don't make them like that..

  15. Vee,
    I always enjoy my visits here, you are always so inspiring and your posts always leave me pondering and most of the time smiling..

    You are getting to speak with the one who first welcomed you to blogland. You my dear were the first to welcome me , I will never forget the thrill when I found your comment on my blog. I will always be thankful to you for that. Wishing you and your family a most blessed and happy Easter.

  16. Hello, Vee. Thank you for stopping by for the door party, and for your sweet comments. Great 40's ads and cover!


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